There are an estimated 2.71 billion smartphone users worldwide at present. That figure is set to cross 2.87 billion in a year. And the majority of those users use an Android device. It is easy to see how important it is for businesses to tap the full potential of Google’s mobile OS. The most effective way to do so is to get the help of an android app development company. Find out how having an app on the most widely used mobile platform can help your business grow.
- Multiple Applications
There are so many areas in which you can consider android apps development to support and grow your business. This includes areas like:
- Customer support
- Inventory management
- Team collaboration
- Point of sale
- Invoicing & accounting
- Analytics & reporting
- Restaurant management
- Booking & scheduling
There are many more functionalities that can be powered by an app.
- Offer Value to Customers
You can build a loyalty program powered by an android app. It is likely that almost all of your customers use a smartphone. You can invest in Android and ios app development to move your conventional reward collection to mobile devices. Whenever existing customers are within the proximity of your physical store’s location, they can receive a notification inviting them to your store. And special discounts and offers can play a big role in getting them to step inside your store.
- Get an Edge over the Competition
Many of your competitors have may have already invested in a website. But a mobile app is a relatively newer horizon. When you invest in an app for marketing or communication purpose, you are getting an edge over your competition. By the time more of your competitors realize its importance, you are going to have a larger market share.
Apps are easier to use, quick, and can place your business just a tap away for your clients. The level of ease provided can enhance customer engagement levels and loyalty.
- Enhanced Visibility
Android apps are affordable to develop. Small businesses can find it to be a challenge to get noticed. An app can help you gain visibility in a cost-effective manner. Your target audience spends a significant amount of time researching about your products or services.
Another advantage of having your own app is that it improves your brand awareness. There are different ways in which this can be achieved:
- Your business logo appears on the display, thus improving the recall value
- Including compelling graphics and text can further increase the number of downloads
- Process Mobile Payments
From bookings to making product purchases, mobiles have come to enable and empower instant decisions and actions. With android app development india service, you can enable instant purchases and payments. This helps in saving everyone’s time, including your customers’.
Thus, there are many advantages of having an app developed for your business. The type of app you will need depends on your business type, your goals, and the kind of functionalities you will need.