Tour & travel is one of the industries in the world that is most influenced by digital marketing services. In order to provide best-in-class experience and engage communities, accommodation and transportation sector employed online marketing techniques using best possible practices. From giant companies to the small-businesses, the players in this sphere are looking to gain a new competitive edge with chances of better performance so that they can target their customers easily. However, it is also a fact that the tour and travel industry is one of the highly competitive industries where you cannot survive without utilizing digital marketing techniques. This is something which makes this popular and useful compared to the oldest form of marketing.